E-Commerce Entrepreneur: 2 Common Mistakes

Do you plan to start an e-commerce business? If so, you need to be familiar with the legalities of launching and maintaining your business. If you don’t maintain your business correctly, it could result in costly legal issues. This article will help you avoid some of the major mistakes e-commerce businesses make.

Intellectual Property

It is very important that you take action to protect your intellectual property. Since you are an online business, your intellectual property will be easy for anyone to find online. This means that anyone can see it, and steal it. You don’t want another business to hijack your brand.

There are two main types of intellectual property that you might need to be concerned about: copyright, and trademark rights. Copyrights can be obtained with the United States Copyright Office. Trademarks are obtained through the United States Patent And Trademark Office.

A copyright is typically used to protect an original work of authorship. This includes books, audio, mobile apps, videos, and other types of work. If your business will produce any original works, you may need to file a copyright.

A trademark is used to protect anything that is used to brand your business. This can include slogans, symbols, and business or product names.

Obtaining a trademark or a copyright won’t automatically prevent other companies from stealing your intellectual property. It is completely up to you to make sure that you find anyone who is infringing on your rights.

Trademarks and copyrights can give you the means to stop anyone who is attempting to infringe on your intellectual property. This means if you take the other party to court, you will have a much better standing to enforce the law.

Terms And Conditions & Privacy Policy

Running an online business involves protecting yourself from a lawsuit. One way to do this is to post notices on your site that familiarize your customer of your policies. This can serve to protect you if they are unhappy with your services.

Terms and conditions are designed to make the customer aware of your policies for returns, refunds, credit card use, and other subjects. This means that the customer will know exactly what to expect when doing business with your company.

The privacy policy is designed to let the customer know how their personal information will be used. It also lets them know what types of information you will gather in order to fill their orders.

Having these two notices in a place where the customer can easily see them will help you protect yourself and keep your customer informed. Since these can be complex, it’s best to have an attorney draft them for you.

Starting an online business can be challenging and complex, but also very rewarding. Make sure you do your due diligence as far as protecting your business. Contact a law professional, such as someone from Mills & Mills Law Group, for more information.

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